Play it Food Safe campaign

Most people think they handle and prepare food safely, yet statistics show the majority of food poisoning occurs in the home.

Food poisoning can be very serious, particularly for vulnerable sections of the community such as the elderly and children. However, preventing food poisoning is simple if foods are handled and stored correctly.

In recent years, Western Australia has seen a rise in Salmonella cases, which led to the development of the Foodborne Illness Reduction Strategy 2017-2021.

A public campaign was a key element of the strategy, which aims to reduce the number of foodborne illness cases by changing behaviour and culture around food preparation and storage.

This vibrant marketing campaign was developed to educate people who prepare and handle food at home, particularly behaviours around eggs, chicken and storing of perishable foods.

It emphasises that preparing meals at home is nutritious and enjoyable, and preventing food poisoning is simple when a few key behaviours are followed.